DETROIT, MICHIGAN – Cruz Burgers recently launched its new product in stores across the metro-Detroit area. It’s a plant-based burger patty made from mushrooms. The company was founded during the global pandemic and initially sold online through their ecommerce website.
“Our family is excited to share our recipe with the world,” said Dominique Da’Cruz, Cofounder of Cruz Burgers. “The English word for Cruz translates to “Cross”. We are a “Cross” burger, a place where people can cross paths – vegans, vegetarians, meat lovers alike, can sit at the same table and enjoy the same meal,” he explained.
From online orders to demoing at Eastern and Ann Arbor Farmers Markets weekly, Cruz Burgers is becoming a fan favorite. A vegetarian customer and market goer said, “It’s trying to be its own thing. It’s a delicious burger without being a meat impersonator.” The patties are celebrated for their flavorful taste. “That was the best veggie burger I’ve ever had; it was seasoned!,” explained another market sampler.
According to cofounder, Wendy Ekua (W.E.) Da’Cruz, mainstream alternative meat products are highly processed, contain GMOs, and at times even hazardous to one’s health. She said, “We use simple and fresh ingredients that everyone can pronounce.”
The husband and wife duo discovered the recipe in their home kitchen after participating in a faith-based fast (Daniel’s Fast) removing meat from their diet as a family at the peak of the pandemic. Today, Cruz Burgers can be found at Rivertown Market Detroit by Meijers downtown, Woodward Corner Ave Market in Royal Oak (starting Dec 5th), Bridgestreet Market in Grand Rapids (starting Dec 9th), Capital City Market in Lansing (Jan 6th), and Western Market in Ferndale, Michigan. The patties will also be available in stores in the Ann Arbor area by the New Year.
“We spent most of last year sampling our product for feedback on taste while we perfected the recipe,” explains Dominique. “The last five months since launching in the market was about understanding where to find our customers. We’ve figured out both and now we are going where they are asking us to come.”
Cruz Burgers are frozen patties sold in units of two (2) at stores. Larger orders can be made online as an eight (8) or sixteen (16) pack. The patties are made from portobello mushrooms mixed with ingredients such as onions and seasonings including smoked paprika and barbecue flavors. The patties cook within 7 to 10 minutes each side on a preheated skillet. They have a wide cook range from medium well to well-done. Customers have cooked the patties into cheesesteaks, vegan chili, tacos and more.
“Our one patty can be plated multiple ways,” said W.E. “This is why they are convenient, nutritious and delicious.” Additional information about ingredients and nutritional facts can be found on the FAQs page on the website.
About Cruz Burgers
The Mushroom Angel LLC DBA Cruz Burgers is a consumer packaged goods company specializing in producing alternative meats made from mushrooms. Our mission is to give customers an opportunity to be flexible with healthier food choices without sacrificing taste, nutrition, or convenience.