We are flexitarian’s. We believe life is about enjoying options especially when it comes to food. Whether you feel like being a vegan today and tomorrow a meat-lover, it’s your choice.
People shouldn’t force you to eat their way. Don’t feel guilty about having a diverse taste palate and especially about not sticking to a specific diet. Cruz Burgers make defining and re-defining your new normal convenient, easy and healthy with a delicious gourmet mushroom patty.
Founded in the midst of a global pandemic, just like you, we hit another crossroad in life and we were forced to pivot, to re-define our normal. As time went on, we explored better ways to adjust to changes and started a family endeavor to eat healthier together.
The English word for Cruz is the cross. Our mission is to be the point of intersection where family and healthy eating collide. Whether you’re a meat lover, vegetarian, vegan, and the likes, you can gather around the table for a Cruz Burger because we believe that there is power in flexibility.
Journey with us.
In 2016, the Da’Cruz family took a leap of faith and moved from the east coast to Detroit, Michigan, with no family connection or relatives in the area, to create a new life for themselves. As they settled into Detroit, Dominique built a successful career as a business adviser; while W.E., became a passionate global entrepreneur as the cofounder of a thriving digital tech company called Virtual Global Consultant Group (VGC).
Recently, their family had gone through a spiritual journey that resulted in a shift into a more plant-based diet. During a normal yearly Daniel’s fast, W.E. took a trip with her business partner to Kampala, Uganda and Lilongwe, Malawi to teach digital tech and eCommerce to African-based entrepreneurs as part of the work she does at her tech company VGC.
While in Malawi, she stumbled upon a chickpea meatball dish that she loved. She befriended the chef during her stay and made an unreasonable request for him to turn the dish into a chickpea burger patty. Excited about her new found dish, when she got home from the trip, she tried to recreate the dish and share it with the family. While making it one day, she ran out of chickpeas and decided to use mushrooms. Dominique loved it so much he proposed the idea of taking the recipe to market.
And so the journey began at that moment. Just months into the pandemic, with outbreaks in meat packing plants, scarcity of supply and an increase of compromised immune systems, they thought it was the perfect time to introduce a plant-based burger patty that could help address these world issues.
Again, they found themselves at a crossroads. Amidst the global pandemic, it required that they make a lot of pivots concerning the future of their family ie. homeschooling their children, work life, etc. Dominique resigned from his 6-figure job and dived into building the idea alongside his wife. Both are now full-time entrepreneurs committed to a journey with you toward a better and healthier family life through eating!